Craft your own war.
Once, we dreamed of worlds where we could be anyone, do anything. That day may yet come, but in 2011 the grand fantasy of a sandbox MMO is one that is served only by boutique or elder games which determinedly reward the eternal ardour of their existing fans but struggle to add that surface level of gloss and accessibility necessary to draw a gigantic crowd.
There is a reason that World of Warcraft is so successful. There is a reason that BioWare has made large elements of Star Wars: The Old Republic look and play a certain way. There is, similarly, a reason your first reaction to screenshots of WildStar, the major new MMO from NCsoft's Californian studio Carbine, will not be without familiarity. It wants people to come to it, and it seemingly knows some of the ways to make this happen.
Once they're there, though: then it wants to give them something else. It wants to let them play how they want to play - to be a bold middleground between that promise of true freedom and the more treadmill-like reality of traditional MMOs.
Source: http://www.eurogamer.net/articles/2011-08-17-wildstar-preview
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