Knock you out.
It's all a matter of timing. When Capcom pushed Third Strike into arcades in 1999, every member of its development team believed that this was the final, flawless evolution of Street Fighter.
It was, as the name suggests, the third iteration of Street Fighter III. Many disgruntled consumers consider Capcom's tradition of releasing three revisions to each of its prizefighters little more than a money-grabbing exercise. Perhaps, for the shareholders, this is true. But for the design team on the frontline it's a stepladder towards perfection, each iteration amplifying the successes of the preceding game and diminishing its shortfalls. And they know that three strikes and you're out. Better make sure the final swing counts.
It's all a matter of timing. While Third Strike was a game that refined all that had gone before, thanks to the state of the 2D fighting genre at the turn of the millennium, few were really paying attention. The previous decade had seen Capcom flood the market with Street Fighter-themed product in attempt after attempt to, at best, recapture Street Fighter II's heyday, or at worst, work the series' icons like wizened salesmen. By 1999 ennui had set in, not only amongst the general gaming public, but also within the core fighting fan base. Indeed, following Third Strike's release, it would be nearly a decade before we saw another mainline entry to the series.
Source: http://www.eurogamer.net/articles/2011-08-23-street-fighter-iii-third-strike-review
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