Demolition in motion.
EA's Summer Showcase is a very American affair. In the collegiate atmosphere of Redwood Shores, the company's sprawling San Francisco campus HQ, the word �awesome� echoes throughout presentations for the upcoming EA Sports roster, as producers and spokespersons in smart jeans and shiny shoes form a choir of well-rehearsed brand management. It feels very modern, very corporate and more than a little sterile.
Thankfully, hidden away behind closed doors, there is a corner of EA that is forever England courtesy of Criterion, here to show off its first downloadable game in the shape of Burnout Crash.
How else to explain the frankly baffling mock lounge where the Guildford-based studio has made its home? Behind a chintzy sofa and a record player stands a wall of retro cheese, where pop posters from old copies of Smash Hits rub shoulders with photos of vintage UK telly icons like Les Dawson, Bob Holness and Ted Rogers. If the masses of US games journos are puzzled by this collection of sallow English faces, they don't let on.
Source: http://www.eurogamer.net/articles/2011-07-12-burnout-crash-preview
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